The Never-ending Classic Chanel

Gabrielle Bonheur Chanel (mostly famous with Coco Chanel), was a French fashion designer, and the founder of Chanel brand. Her design aesthetic was realized in jewelries, handbags, and fragrances. Her signature scent , Chanel no.5 has become an iconic product.

-Design of the bottle-

Chanel envisioned a design that would be an antidote for the over-elaborate, precious fussiness of the crystal fragrance bottles then in fashion popularized by Lalique and Baccarat. Her bottle would be "pure transparency, and invisible bottle". It is generally considered that the bottle design was inspired by the rectangular beveled lines of the Charvet toiletry bottles, which, outfitted in a leather traveling case, were favored by her lover, Arthur " Boy" Capel. Some say it was the whiskey decanter he used that she admired and wished to reproduce in "exquisite, expensive, delicate glass".

The first bottle produced in 1919 differed from the Chanel No.5 bottle known today. The original container had small, delicate, rounded shoulders and was sold only in Chanel boutiques to select clients. In 1924, when " Parfums Chanel " incoporated, the glass proved too thin to sustain shipping and distribution. This is the point in time when the only significant design change took place. The bottle was modified with square, faceted corners.