Dior's Parfume

Christian Dior S.A.  commonly known as Dior, is a French luxury goods company controlled and chaired by businessman Bernard Arnault who also heads LVMH Moet Hennessy, Louis Vuitton – the world's largest luxury group. Dior itself holds 42.36% shares of and 59.01% voting rights within LVMH. One of the famous product of Dior are the perfumes line.

Dior is famous not only with the scents of the perfumes, but also the characteristics of the differents type of bottles. For the first picture above, we can see a simple and chic bottle design. And how they advertised their products with colourful balloons, really fit the theme of the perfume for young adults consumer. As for the second picture of the advertisement, we can see that there is a ribbon that has the same colour as the model's dress, so it seems that they suit each other. As for the last picture, we can see the glamorous style of advertisement, as it shown a sensual feel with the golden colour from the bottle, the model, and the name of the perfume. As we can see there is a contrast between the objects and the background that makes the viewer focus to look on the objects. So i think that the way they advertised their product are kinda different but have the same persuasive feeling that makes the viewer want to buy the products.